Help us look as good as we are. **

These guidelines are here to make your life easier—and our brand stronger. They cover how to talk about Jack & Jill, how to use our logo, and how to make everything you share feel like it came from the same sharp, trustworthy source.

You don’t need to guess what “on-brand” looks or sounds like. It’s all in here: tone of voice, imagery, dos and don’ts, the right colours and logos to use (and the wrong ones to avoid).

The goal? Consistency. Clarity. And making sure that wherever someone encounters Jack & Jill—your content included—it feels instantly familiar and credible.

If something’s unclear, or you’re not sure if you’re using things correctly, just ask. We’re here to help.

Thanks for being part of the story. Let’s make it a good-looking one.

Download our full set of logos.